Bruce L. Scheiner Celebrates 50 Years as an Attorney

He loves helping the underdog, giving to his community.

Bruce L. Scheiner - LawyerFORT MYERS, Fla. (Feb. 25, 2020) – In 1970, gas was 36 cents a gallon, the cost for a movie was $1.55 and Bruce L. Scheiner was starting a career as an attorney. Now, 50 years later, the founder of Associates and Bruce L. Scheiner, Attorneys for the Injured, loves to fight for the rights of others and has no intention of slowing down.

“I have wanted to be an attorney ever since I could remember,” Bruce said. “As a kid growing up, I always wanted to argue. I would get into discussions with people and always wanted to get to the root of things. I always wanted to be a personal injury attorney to be able to help people. I think that was more about the fact that I came from a working class family.”

His father was a fireman and his mother a secretary. Bruce saw how they struggled to provide, that they never would have been able to afford an attorney. “I knew I wanted to go toe-to-toe with the bigger corporations of the world,” he said, “and help people who normally wouldn’t have that ability.”

He served as a clerk in the Florida Office of the Attorney General while he was attending law school at the University of Miami. After receiving his law degree and passing the Florida Bar, Bruce was hired in 1970 as assistant attorney general, handling criminal appeals.

Also during this time, he met his future wife, Cheryl, but the two weren’t happy with their surroundings in Coconut Grove in Miami. Their newspaper delivery person had been robbed twice. “We wanted to get out of there,” Bruce remembered, “and my wife said, ‘what is the west coast of Florida like?’”

With no money, one credit card and residing in the Ramada Inn in downtown Fort Myers, Scheiner took a job with First National Bank in Fort Myers. A few months later, he decided to open his own law practice on the second floor of a building on First Street, becoming the 110th attorney in the city. He didn’t have any clients, but Edison National Bank gave him a $5,000 loan to get started. He called himself a “hands” lawyer. “I took whatever case I could get my hands on,” he said. Bruce settled his first case for about $40,000, launching what has become a very successful and well-respected career with over 25,000 clients and a staff of over 100 professionals.

His career and number of clients skyrocketed in 1977 when the U.S. Supreme Court ruled attorneys could advertise. He was the first Fort Myers attorney to do so, placing ads in the News-Press, then on radio and television.

In 1981, he opened the office where the firm is currently located, expanding in 1986. “I started hiring more attorneys,” he said, including his son, Preston J. Scheiner, in 2007. “That was the best thing that ever happened to me besides meeting my wife and having my son,” Bruce said. “He is the brightest person I know.”

He’s also very proud of the scholarship program he and his wife started about 15 years ago. Called the “Make a Difference Award,” the firm gives scholarships to middle and high school students over a five-county area: Lee, Collier, Charlotte, Hendry and Glades.

“It's very important to me, as a fireman’s son, to share with other people, and my wife is very much into education,” Bruce said.

Bruce loves to paddle board and go hiking. He also loves the motorcycle community and for years has sponsored the Cape Coral Bike Night and also is sponsoring the Fort Myers Bike Night. “I love to help the underdog,” he said. “They are not given any respect by other drivers. These are people who are not treated fairly. “We are their voice.”

And Bruce plans to be that voice for them and many others for years to come.

Associates and Bruce L. Scheiner, Attorneys for the Injured, was founded in 1971 by Bruce L. Scheiner and his wife, Cheryl Scheiner. Both continue to work alongside their son, P.J. Scheiner, who joined the firm as a trial attorney in 2007.

Today, Bruce and P.J. work in the negotiating room and the courtroom, where they fight to secure full and fair restitution for each and every client they have the privilege of representing. Bruce Scheiner still hand selects each case the firm accepts, personally assembles the team best able to see the case through to settlement or trial, and oversees every case from intake to resolution.

Associates and Bruce L. Scheiner, Attorneys for the Injured, has the knowledge, experience and resources to handle all types of personal injury and wrongful death claims for clients across the state of Florida, including trucking accidents, boating accidents, airplane accidents, nursing home neglect and abuse, construction accidents, defective product claims, premise liability claims and injuries to children.

Call 800-283-2900 or visit

Client Reviews
Bruce L. Scheiner and his team were the most friendly people I've ever met they genuinely cared about me... I highly recommend them Brooke Krause
I was really satisfied with services I received. Bruce is not only an attorney, but like family. He got me three times what I thought I would receive and was always there when I needed an answer on something. I'd say he is the best attorney I have dealt with in my 68 years. Harry Zulauf
I found working with the BLS firm to be a very good experience. They kept me informed on my case, answered all my questions, and were prompt when I needed assistance. Wendy Walker
I was in an accident and BLS was very helpful and gave a lot of support. If I had any questions, it was just a phone call away. Everyone in the office is very nice and helpful. Celeste Thompson
We had a wonderful experience with everyone here. The staff and attorneys were friendly, knowledgeable, and compassionate. They inquired about our injuries and our recovery. I would highly recommend their services! Heather Bair Daniels
I have nothing but good things to say about this law firm. I can honestly say that I am very satisfied with their work and my end results. I would absolutely recommend these set of attorneys to anyone. Thank you guys for all the hard work! Merida McDonald
BLS was incredibly helpful with my case, even during the hard challenging periods of my case Bruce & PJ were always just a call away. Even though they couldn't answer my call at that direct moment, they ALWAYS made a point to call me back. The staff at Associates and Bruce L. Scheiner were always helpful and friendly, if they didn't have the answer they would always call me back with what I needed to know. Robert Drawdy
I was in a car accident and I seen his Advertisement on TV and I was very impressed of how kind and caring he really is to others and I called them and they took my case and they were very caring and understanding .. they were right on top of everything from being to end and the staff that works in the Fort Myers office were very friendly I would recommend them to a friend or family member if in need of a attorney... Thank you for your services and you made me feel like part of your family. Christina Mauro